Demise last week has evoked appreciation for his sparkling career, even from country where Apple's foodstuffs have made hardly a dent. Such was the man's showmanship and influence. Much of the appreciation is for original the concept of personal compute and the design fineness he fostered in Apple's creation range. But Steve Job's contribution extends far beyond these spheres. "its technology wedded with liberal arts, wedded with the humanities, that yields us the effect that makes our compassion sing," said Steve Jobs. The millions of iPods, iPads and iPhones sold be a spectator to this belief. Sale of the company's various products over the years catapult the company on or after a lowly $10 per share to the current $377 (See supplementary graph). However, Apple's foodstuffs make it easy to ignore the company's contributions to business approach. Apple is a highly successful mass consumer hard-wearing manufacturer, software in addition to retail company roll into one. Its stylish design, trouble-free user interface and supply chain prowess facilitate it to sell iPhones at thrice the reported cost of its workings. Just as impressive is Apple's ability to extend its design dexterity to content.Jobs borrowed ideas generously, but it is his execution of those dreams in which Apple had few peers. Be it the concept of a private computer, a tablet central processing unit or 'smart-phone', they weren't imaginary by Apple. But it took job and Apple to popularise them. The perfect grouping of hardware and software is hardwired into Apple's DNA. As Steve Jobs said during a arrangement earlier this year: 'You know, if the hardware is the brain and the tendon of our products, the software in them is their real meaning.' Having complete control over every part of hardware and software intend has translated into a friendly user knowledge. The clutter-free interface and chic design are foodstuffs of the talent Jobs foster on his return to Apple in 1995. Med ia coverage on Steve Jobs over the last a small number of days construct it easy to think that he was a one-man army who conceptualised, designed, programmed and sold these great products almost all alone. The truth is more nuanced. Steve Job's stellar team includes Tim Cook, Jonathan Ive, Scott Forstall, Bob Mansfield and Eddy Cue, to name just a few people behind Apple's products and services.Similarly, Jonathan Ive's minimalist design ethic has resonated with users, as has Scott Forstall's work with the IOS operating system. Former executive Ron Johnson's retail strategy added to Apple's margins through the wildly popular Apple Stores. The number of people behind Jobs is formidable. What Jobs did was apply his vision for computing and insights on the consumer to elevate Apple into a hugely successful business.'It just works'Over the last decade, Jobs took the idea of integrated hardware and software a notch higher: Gaining a share of consumer spends on books, music, movie s, software and entertainment. Apple's IOS provides an attractive platform to hawk all the above products. In exchange, it asks for a hefty cut of the sale price. This effort is powered by stores such as iTunes, the App Store and other virtual storefronts.The success of Apple's range of portable products has also brought in a captive audience for content. This allows the company to negotiate with content providers and could mean hope of better pricing power and more sales for struggling media such as newspapers and magazines. It could also be the much-needed fresh blood in television and book publishing. The iPad and iphone are reported to be gaining traction in segments such as enterprise usage and medicine.The idea that a single snazzy Apple device could be the consumer's one-stop shop for content, music, reading and other forms of entertainment is Steve Jobs' enduring contribution to the industry. This is the vision that has given Apple a head-start and several competitor s a benchmark to aspire to.
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