Facebook digital entertainment market face difficulties to challenges Google and Apple - Business

Beijing time 22 September, news, according to foreign media reports, bloomberg on Thursday analysis, the paper said in today's launch is expected to share music and video service network of the social networking site Facebook, in digital entertainment market narrowing and market leading Google, the gap between the apple may be difficult.

Sources said last month, at the F8 developer conference held on Thursday, it may announce Facebook user will be able to use in your own home page of integrated Spotify and Rdio network music service. The United States Wedbush Securities investment institutions, vice President of Lou KeNa (Lou Kerner) said, movies and TV programs also may be part of the Facebook announced content.

In chief executive marc zack berg (Mark Zuckerberg) lead bottom, Facebook growing social networking websites function, so as to make web sites become more attract users and advertisers. Facebook is chasing the owner of the shop iTunes music video and music provided apple and Google services. Market research firm Forrester analyst Sean secco lorrin Koran (Sean Corcoran) said, "it is like a mountain climbing battle." The analysts said in announcing the potential partners before list, also not clear how it will be a kind of competition. He said, "but Facebook as other competitors have never advantages: the web site has a huge user groups."

More time

The total number of users of Facebook has more than 750 million people, far more than 2010 in July 500 million. Internet traffic monitoring institutions ComScore statistics show that this August us users of Facebook access time independent average for more than seven hours, in all web sites topped the list, more than the same period last year of less than 5 hours. Market research firm eMarketer analysts Debra oliver-Williamson (Debra Aho Williamson) said, "Facebook have done, is to ensure that users don't spend less time in the company of the web site."

Facebook in San Francisco today at the developers conference, is to emphasize that the company will extend existing entertainment services. Earlier, milkshake has set up a file in The Facebook launched The heart catcher "and" in "no country for old two movies, and time warner inc. 's Warner Brothers has started out in The Dark Knight," Facebook (The Dark Knight) rental service. The above service have need to use Facebook users of virtual currency Facebook Credits.

Of course, Facebook in the new media domain of effort, will let the company and large competitors launch more intense competition. Apple's iTunes is still the most popular digital music service, the service also faces from amazon, wal-mart and Google challenge. Google's video site YouTube is currently the largest video website, this service is currently to movie rental service expansion, challenge Netflix.

Market research firm Gartner analyst Michael bloomberg kato (Michael Gartenberg) said, Facebook users more used to post photos or view the user mode update (status updates) and not the use of music or film service. The analysts think, "because competitors are in enlarging service, because of the new strategy Facebook will be faced with the challenge of very strong." The American market Research company Opus Research analyst Greg Stirling (Greg Sterling) are of the opinion that Facebook must avoid let website becoming overly complex, or too many tools will let users feel frustrated.

Avoid desultorily

Trane, said, "the challenge is to Facebook integration of all the service of the elegant, and not let it go haywire service. If becomes more and more desultorily, Facebook will will encounter more trouble." The analysts say that, in a few months before Google launched social services Google + after, Facebook also began to add new functions. Internet traffic monitoring institutions ComScore statistics show that by the end of the end of July this year, Google at the end of June this year launched the Google + service already has 29 million users.

This year in August, set foot in market for only four months later, Google will shut down their service. Trane, said, "Facebook can't simply think, it make the music or movies with function of the web site, the user will suddenly use it for the new service."

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