2013年12月11日 星期三

Apple is also a big trouble for google - Business

Zack bloomberg application strategy and well ambition and charm. In the F8 on congress, zack bloomberg, produced a series of Facebook first media applications, these applications can let Facebook users don't leave the site in the read, watch and listen to under the content, and with other friends are perfect sharing. Zack bloomberg also has some important media partners, such as the Wall Street journal, Spotify and Netflix, etc. If zack to these applications to join Mr To social networks mobile products in, so his have on hand will have their own the winning magic weapon-can be used in all mobile phones and tablet computer application on the ecological system, and is not only a company equipment just, and these applications can also attract the next generation of mobile application developers. Look, zack bloomberg will bring great threat to apple.

The first 8: and mobile phone operator, relationship to the mobile phone industry innovation is the main factor that constrains from mobile phone operator. Amazon, Google, apple to Facebook and character, the global wireless and broadband companies is the Gospel, is also a parent of many injuries. The wireless company investment that can support the development of Internet infrastructure, and therefore make Google, amazon, apple and Facebook and so on four big company's service possible. But, the telephone and cable companies but to a certain extent became the amazon, apple, Google and Facebook and so on four big company development the important obstacle of mobile phone products.

Google from the perspective of the history of the company has with the telephone company had very difficult relationships, but, in order to promote the smooth development of the Android market, and Google will have to change this impasse. In telephone operators, it seemed, apple is also a big trouble. On the apple iPhone launch, before each big mobile operators to stop all smart phone users to install its own applications, but also trying to tear down the cell phone users regularly with income of conflicts between hardware channel function (such as Verizon had destroyed the blackberry global positioning system function, because the operators and the sales of their pay geographical location services). But, iPhone, eventually, to change the the bizarre phenomenon, can allow users to download their favorite applications. Apple may be the next step in the United States market operators team, this also is apple and communications company focus on the game. Since users can at th e AT&T, Verizon and Sprint to buy com

panies such as the iPhone, so each operator also will be forced to and other opponents in the net, price and customer service such aspects of competition. This, in the apples have verified. As early as in 2009, apple introduced a "iPhone network", which could will users mobile phone network and computer network connection, after that time in about a year, AT&T is also following the launched the service, then the results is that the global other operators also have emulated. Now, if AT&T returned again words, so users can also take refuge to other operators.

Generally speaking, the technology of the industry best the company to maintain the peak time may only 10 years at the most, time. Now, however, it seems, apple, Google, Facebook and amazon this four companies may is an exception. In addition to the amazon besides, the other three companies have video phone service, such as apple's FaceTime, Google + Hangouts and Facebook integration Skype, etc. Apple's iMessage and Facebook's Messenger also may provide the text, photos, video and group chat, etc function, these functions seem to attract users through the Internet to achieve communicative purpose, not through the mobile phone operator. These services will have to replace the traditional mobile phone short message, will thus have great influence on operators.

Section 9: paying business the four companies and users facing one another big obstacle is paying problem, also is the four companies and credit card company between a big problem. The user through iTunes, Android Market, Amazon and Facebook to shopping, credit card companies tend to users pay a small part of the expense deduction to as commission. But for Google, amazon, apple and Facebook for such as giant, this is a terrible way to deduct the obstacle, but also affects the efficiency of the users shopping, then these giant will also questions-why want these cash transfers to a stranger? More seriously, this is not just a stranger rob interests, but a low efficiency, unfriendly question, very few to provide consumers with innovation.

In order to solve this problem, the four companies also come up with some way, first is to let the consumer pay phone the idea, the second is to encourage consumers will its bank account directly connected with hand-held devices so that they can tell the credit card a commission. For example, Google has just introduced a Wallet services to help users use cell phones to pay. However, Google and the system is not called credit card killer, in fact, Google also and mastercard, citigroup, companies, and introduced a Wallet service, but, if consumer support the use of Wallet to pay, then Google is likely to join the service, and make it a user of the main channel of pay deal. In addition, Google's this service not only may hurt and Groupon and LivingSocial (in fact the amazon is also one of the latter's main investors), but also for will make network pay industry leader of the PayPal feel uncomfortable. In the Wallet announced after the hours later, PayPal sues Google, Google a ccused of stealing its intellectual property, Google at the beginning of cherry-picking Osama bei Deere (Osama Bedier), because aspen before the horse as PayPal platform, mobile and new business department of the vice President, but now it has become Google pay the person in charge of the project.

The amazon and Facebook might use it network payment services to change purse with similar (walletlike) mobile applications, besides, Facebook also may create an intense competition and PayPal products, roll out the product use this as Facebook Connect part of the strategy. Apple also have their own special but extremely powerful payment system. For a long time, there have been rumours say, apple has in its mobile phone close range increased in the wireless communication (NFC) chip, can help users easy to pay. If so, then apple payment system and that of other companies pay the system than will have two advantages: first, customer database will be very great iTune; The second is that iPad, this device as small business of new cash stores, will thus get fast development momentum. In addition, the two advantages and will help apple increase volume: such as the user to the coffee shop shopping, will be filled with on the phone iPhone cash the iPad out a library, and the deal is done.

Section 10: from the competition to destruction of the past year, science and technology, industry has been full of a lot of scandal, for example, apple, Google, Microsoft and amazon company because of their mobile phone products and walked into the scuffle patent. The company between Sue each other, claimed the other violated their own patent. And the United States government in Microsoft company under the instigated, also considered to Google on antitrust complaint and survey. These measures and do no good. This year after summer, apple succeeded in preventing the samsung Galaxy tablet computer sales in Germany (to carry the Android mobile operating system), but also the success in the Australian market samsung delayed the launch of the tablet computer. The dispute also related company in the global range will design and Android turned guild wars, samsung and apple has also increased the complex relation between, you know, samsung is also the biggest apple parts supplier .

This patent disputes may also exposed Google support Android system of intellectual property rights has some problems, and Google launched "free" operating system, this would also lead to the Android equipment manufacturers into a costly legal wrangling. The situation led to global companies have been snapping up patent, especially mobile data aspects of the patent. Such as apple and Microsoft has to offer $4.5 billion, from Google mobile phone to snap up more than 6000 mobile patents with nortel company. Meanwhile, Google also spent $12.5 billion acquisition MOTOROLA mobile and its 17000 patent, since then, and IBM reached two agreements, which bought IBM 2000 many patents.



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