Apple's New CEO Cook Faces Product Tests - Business

Foreign media today, said the author, Tim Cook, Apple's new CEO (Tim Cook) to prove their superior talent, not only to ensure that Apple can continue to introduce innovative products, but also on the Apple TV and other Apple products have failed improvements. Tim Cook is facing a big stall, if only more beautiful launch of the iPhone and iPad, is not sufficient to deal with this stall. The newly appointed CEO of Apple need a revolutionary product to prove that they have to succeed Steve Jobs (Steve Jobs) capabilities. Analysts and industry experts believe that he may launch a full attack on the living room, but probably not until early 2013. Apple TV is Apple in 2006 released a TV set-top boxes, later renamed iTV, Internet users can easily use the TV. Jobs this product will be called a "hobby", but Apple is also a rare error in the glorious history. Jobs fail if Cook can be successful in areas, it can prove to the outside world, in addition to excellent operational skills, he also has enough to lead the development of Apple's vision. U.S. market research firm CCS Insight analyst John Jackson (John Jackson), said: "Apple TV is obviously a defect in the product line, they face continued pressure to innovate, but Apple's current momentum is very strong, completely without transformation of the TV in the short term, car or other obsolete products. " Internet content into the TV has long been considered the field of consumer technology next important change, but there is no one company can be recognized with a product to be successful. Microsoft, Google, Sony and Samsung have to enter the Internet TV, which Cook and his leadership of this market capitalization of $ 350 billion company will be involved in this market. "The living room is a key market, as long as release is much better than existing products, devices, they will enter this market." U.S. investment company Wedgewood Partners analyst David Rolf (David Rolfe) said. Obstacles to developm ent But outside of Apple's plans in the TV market is almost nothing. There have been rumors that Apple may support the production of a TV iTV content. The market has a series of similar products, including Microsoft Xbox and Sony, Samsung and other manufacturers launched Google TV. Independent digital media analyst Mark Jose Gan (Mark Mulligan), said: "In the Tablet PC, music, and smart phones, Apple is the early followers and they will wait for the market to mature, from the mistakes of other companies , then launched an unparalleled product. " Analysts believe that Apple will take 5 years or so to launch a new product, if not expand the way Steve Jobs, Cook would have to start looking at this area. The key obstacle is the entertainment industry's concerns about the video licensing agreement, after all, Apple had already received a very favorable with iTunes music and video licensing agreement. Industry executives said that Apple's iTunes rental fee charged up to 30%, makin g the music industry overwhelmed. Bargaining power Steve Jobs's charisma and ability to negotiate was released in iTunes 2003 played a crucial role, after they have been subverting the album sales model, but through the Internet sale of singles. While dealing with Mac, iPhone and iPad supply chain capability, but Cook has not been in this capacity tested. "Steve Jobs is the rock star style to convince these people, they fear he is. Without him, Apple simply can not reach these transactions." ITunes has been involved in negotiations on a large record companies, said the former executives. There is evidence that the same high level negotiations Cook. U.S. investment bank Jefferies analyst Bi Demi Seck (Peter Misek) quoted iPad 2 release process, and the Japanese earthquake and resulting tsunami, the Cook's hard-line attitude towards the supply chain. He said: "Cook has the ability to double or even parts supply channel twice so far, none of the competitors to get the tablet PC market large enough market share, during the release of the iPad Cook's leadership to critical. " Today, the former Compaq executives need to prove that he can not only enrich the implementation of the boss's vision and product line, also have to tell customers what products they need. Wall Street will see. U.S. executive search firm Korn Ltd (Korn / Ferry International) Vice Chairman and CEO Jane Stevenson Services (Jane Stevenson), said, "The market needs to see Cook's ability to introduce the dominant product; see look at his leadership, whether Apple can continue to innovate, "including not only new releases, including Apple TV and other products has not been successful.

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