Precise calculation of the cost of Apple hardware iPad2 - Computers - Intranet

In the past ten years, Apple has established three lines of defense: closed software, create a platform to buy the hardware.

The original Apple computer, only the first line of defense - Mac systems, although the graphical interface is very pleasing, but it is difficult to lead to poor compatibility with the general public acceptance. Since 2001, Apple gradually build a second line of defense - iTunes and App Store, it is not only very strong, but at every step: First, it's by selling iPod music players, people familiar with and rely on the iTunes Music Store, then use pulling the first generation iPhone, iTunes sales; Next, push it through the iPhone to a new platform: App Store software store, and finally with App Store to make iPad tablet hot.

This is a virtuous circle, constructed in ten years is Apple's new profit model, other vendors is difficult to replicate in one or two years in its success. On the other hand, we can see that Apple uses digital technology into traditional industries of ambition - iPod behind the traditional record industry, iPhone is behind the traditional software industry, iPad is behind the traditional publishing industry. Coupled with traditional manufacturing control, Apple's digital economy is not the fashion sense of smell alone Steve Jobs and personal charm, but in a real building on the basis of traditional industries.

Since 2005, Apple quietly to build the third line of defense - buy parts in advance, that is, we often control the supply chain. That year, Apple's price of $ 1.25 billion, with South Korea's Samsung and Japan signed a fast flash memory chips will Jorda long-term supply contracts. Quick flash of the iPhone was born in 2007 and 2010 the birth of the iPad one of the most critical core components, when competitors want to launch similar products, they found that apple production has long been bought up, and thus can not be launched in the near future similar products.

The same situation also occurred in the touch screen, solid state drives, graphics chips and other key components, such long-term contracts, in large part to lay the iPhone and iPad today's success. Of course, Apple insist on independent research and development are also important factors, such as the A5 processor core designed by Apple, let alone reduce the cost of each iPad dozens of dollars.

The third line of defense, so that Apple solves the long standing problems of its cost, not only so that more consumers are willing to accept its products, but also as to leave enough room for profit. Through the figure, we can see that Apple sets the price the sale of every $ 729 high version iPad 2, netbook accessories after deducting the procurement of various types of hardware and software development, packaging, transportation, cost of sales channels, etc., you can also earn $ 189.54 profit margin of 26%.

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